Lingua Teddi 24-25

FRENCH FASHION: CREATING A BRAND

Since the early 17th century, France has been the trendsetter of the fashion world, and although standards for what is considered “fashion” fluctuate, French designers have influenced every era and every look you can possibly think of. But what makes it so special? What truly differentiates French fashion from the rest of the world is simple - rejection of conformity - unlike other countries, its style celebrates authenticity and self-expression, centering on developing a personal aesthetic rather than just blindly following the crowd. It is thanks to this mentality that famous French stylists Chanel and Yves Saint Laurent managed to break gender norms and reform society’s view on style altogether. However, this philosophy goes beyond just clothes. For the French, style equals identity, and each outfit becomes a deliberate choice in crafting one’s personal narrative and story.

BY ELISABETH DUROC-DANNER (D), LOWER SIXTH PHOTOGRAPHY FROM DIFFERENT MFL EVENTS

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